Social media has changed the way both nonprofits and for-profit organizations create their marketing strategies. According to Nonprofit Tech For Good, "29 percent of online donors say that social media is the communication tool that most inspires them to give, and social media drives 57 percent of traffic to fundraising campaign pages." Social media is a very important segment of your marketing plan and will help you find new donors, keep them engaged and raise funds for your organization. So, to bolster your fundraising efforts here are some helpful tips.
1. Choose the Right Platform: Take a look at what social media platforms are engaging your donors and supporters. Instead of using every platform out there, target one or two that your donors are using. Researching the different generations and knowing where your audience is will assist you in targeting the right platform for your organization. If you are new to social media, start with Facebook, Instagram and Twitter as they are already optimized for fundraising.
2. Create A Campaign Strategy: Plan, plan, plan! Once you decide what social media platforms are right for your organization, create a social media campaign strategy. Create goals for the fundraiser that answer, "who, what, where, when and why?" So many times, marketing efforts especially posting on social media gets pushed down our to-do list because other tasks are priority. Creating a well-thought-out campaign strategy that includes a posting calendar, dates, times, hashtags, content, stories, photos, advertising etc. will assist you in your overall fundraising success. Facebook and other platforms have tools so you can schedule your entire campaign in advance so your posts are automatic. They also have analytics so you can review the success of each post and the overall campaign.
3. Tell Your Unique Story: Your future donors and supporters only know what story you tell. Use social media to share all the wonderful things you are doing to help others. People want to know how you are making an impact on the world and how their money is making a difference. They want to be part of your cause and feel they are making a difference right alongside you. Share testimonials, milestones and historical moments to tell your one of a kind story. Your followers will support your good work by sharing posts, donating and supporting your organization.
4. Use Eye Catching Visuals: Creating original visuals will inspire, keep the attention of your audience and encourage them to act. Use colorful graphics, eye-catching photography, infographics and videos so every post stands out in the crowd. Always include a call to action so, supporters will know what to do. For example, "Donate Now," or Volunteer Today!"