The nonprofit sector is constantly evolving, and the way organizations fundraise is no exception. In order to stay ahead of the curve, it's important to know what trends to expect in the coming years. So, what does the future of fundraising look like? You might be surprised that these fundraising trends are already here!
Holding Online Fundraisers
One of the top fundraising trends for nonprofits in 2022 is holding online fundraisers. There are a number of platforms that nonprofits can use to host online fundraisers, including Crowdrise, Fundraise.com, and JustGiving. These platforms make it easy for donors to donate money and often provide tools that help organizations promote their campaigns. Even Facebook has methods through which nonprofits can hold fundraisers.
Using AI-Driven Donor Management Systems
Did you know that you could automate donor management? These AI-driven systems use artificial intelligence to help organizations manage their donor data. This can include things such as tracking contact history, identifying donor trends, and predicting future donation amounts.
Organizations that implement AI-driven donor management systems can expect to see an increase in donations due to the fact that they will be able to better target donors and customize appeals. Additionally, these systems can help reduce the amount of time spent on donor management tasks.
Creating Video Appeals
Video appeals are another top fundraising trend for 2022. In recent years, there has been a shift towards online video content, and this is especially true when it comes to fundraising. A study by Wyzowl found that 81% of people would rather watch a video than read text.
This means that nonprofit organizations should consider creating video appeals to promote their causes. Videos can be used on social media, websites, and email campaigns in order to reach a wider audience. Additionally, they can be used to create donor profiles and highlight the impact of donations.
Partnering with Corporate Donors
In recent years, there has been a growing trend of corporations partnering with nonprofit organizations. This can take many forms, such as donations of money, products, or services. Organizations that partner with corporate donors can expect to see an increase in revenue due to the fact that corporations have a large pool of resources to draw from. Additionally, partnering with corporate donors can help organizations build relationships with key stakeholders.
Using Peer-to-Peer Fundraising
Peer-to-peer fundraising is when individuals fundraise on behalf of a nonprofit organization. This can be done through online platforms or in person. Peer-to-peer fundraising is a great way for individuals to get involved with a cause and raise money for their favorite nonprofit. Additionally, it can help organizations reach a wider audience.
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